65x videos shot over 3.5 weeks in the YouTube NYC studios to support an initiative to launch content within the Google Play store. With the goal of connecting with audiences and better promoting apps, trends and new releases.
We worked with a Google Host and social media influencers with a variety of expertises from home decor to gaming to the latest trends in technology.
CREDITS
Director: Carla Dauden
Director of Photography: Alan Bucaria
Group Creative Director: Vincent Vercoutre
Creative Director: David Drayer
Associate Creative Directors: Mark Walter, Ade Yeho
Writers: Jayna Swartzman, Eileen O'Connell
Senior Producer: Jahmir Blanchard , Julia Elizondo
Producer: Zach Peterson
Executive Producers: Andrew Yang, Boudewijn Brouwer
Sr. Integrated Producer, Google: Bill Anastas
Production Supervisor: Nathan Israel
Associate Production Supervisor: Christian Torres Rosi
Production Designer: Wayne Neho
Wardrobe Stylist: Inanna Bantu
Hair & Make up: Netsuki Blackwelder
Campaign in support of the Uniball rebrand launch. Implementing a fresh look and feel, along with a new tone positioning “Uni” as an inspirational brand that sparks authentic human connection through creativity.
Three mini-documentary films were the center point of the campaign, and the photography accompanied each story.
Shot on location throughout Brooklyn with real talent - a deli owner, an emerging clothing designer and an artist.
We were limited on time, and had to take an agile approach for the stills. Our amazing Photographer shot in between motion takes and setup changes, utilizing natural light to capture a mix of in-use and product only shots.
Resulting in a mix of beautiful documentary style deliverables that show their products in use. It was one of the most rewarding campaigns I’ve ever worked on.
CREDITS
Director: Nick Enriquez
Director of Photography: Evan Trout
Photographer: Lucas Garrido
AD: Mateo Sanz
Line Producer: Mònica-Tezla Solis Vega-Gorsun
Art Director: Amanda Asa
Wardrobe Stylist: Natasha Boca
Hair & Make Up: Jamie Bednarchick & Jazman Patiño
MediaMonks Creative Director: Jessica Stewart
MediaMonks Art Director: Diana Backer
MediaMonks Writer: Couper Cox
MediaMonks Integrated Producer: Benjamin Mitchell
MediaMonks Post Producer: Monica Tyson
MediaMonks Editor: Maison Priest
I supported the shoot in Mexico City and was fortunate to be able to collaborate with such a creative & inventive team. Utilizing a mix of practical camera techniques and green screen, this campaign mixed motion, CGI and AI to create a visually stunning campaign for HP’s Omen series.
CREDTS
Director: Heinz Köbernik
Director of Photography: Lluis Marti Homs
Group Creative Director: Rajat Gupta
Creative Director: Victoria Zelaschi
Account Manager: Erica La Torra
HP Producers: Annie Wood, Heidi Cruz
MX Senior Producer: Andrea Cordona
MX Executive Producer: Octavio Gortazar
Post Production: Media.Monks US & Buenos Aires
Art Director: Luis Rojas Luino
MediaMonks’ first campaign with Shure, and their first time working with an outside agency in the company’s history.
Shot over two days in beautiful Mexico City with a killer crew, we had two units working simultaneously with dedicated teams for each - motion and stills. Delivering a mix of two product feature videos, and lifestyle imagery focused that covered different personas appealing to a variety of audiences.
This product campaign was centered around the idea of breaking sound barriers, and the emotional connection that the Shure audiences already have to their products. The campaign was a success, and set the tone for future collaborations.
CREDITS
Director: Rodrigo Bonilla
Director of Photography: Toni Rey
Photographer: Diego Flores
MX Producer: Adriàn Pastrana
MX Executive Producer: Octavio Gortazar
Line Producer: Yesser Eluani
AD: Mauricio Coronado
Set Design: Luis Luino
Wardrobe Stylist: Adriana Rivera
Wardrobe Assistants: Julieta Stefanoni, Alejandro Abarca
Hair & Makeup: Maximiliano Olivares
Goal for this project was to build a library of evergreen images for the Upwork marketing team to use for the next few years. They recently evolved their photo art direction from a more traditional approach to a new vibrant bolder direction teeming with personality.
Shot on location in Los Angeles and Pasadena over 3 days, collaborating with a diverse cast of talent to portray the various roles, personalities and the spaces they work within.
CREDITS
Photographer: Emily Shur
1st Photo Assistant: Zac Hahn
Line Producer: Eric Kunau
Production Manager: Maria Felix
Production Designer: Olivia McManus
Wardrobe Stylist: Anna Su
Hair & Make-up: Erika Parsons
Post Producer: Milagros Cascallar
Retouchers: Guido Wain, Francisco Mele, Natalia Alvarez Vigil
Shot in Mexico City with dual units capturing both stills and motion for the new MXA902 product launch. Shure’s revoultionary conferencing system for small to medium sized business that is easily installed into the ceiling.
CREDITS
Photographer: Diego Flores
Director of Photography: Sebastian Martinez
Creative Director: Travis Taylor
Account Director: Dave Sechko
MX Producer: Juan Urgelles
MX Executive Producer: Octavio Gortazar
Line Producer: Juan Ramon Frank
1st AD: Stefania Innocenti
DIT: Said Cruz
Art Director: Nicole Sages
Wardrobe Stylist: Adriana Rivera Salgado
Hair & Makeup: Maximiliano Olivares
Retouching: Natalia Alvarez Vigil, Guido Wain
Authentic. Relatable. Real. HP wanted to take their photography in a new direction and we were up for the challenge.
We developed a creative and production strategy that included casting real talent while photographing them in their real spaces. Our only requirement was that they had to use technology as part of their creative or work process.
Through a rigorous pre-production process we were able to find an amazing mix of talent and shot within their real homes, studios, universities and outdoor spaces they frequented. We immersed ourselves in their stories which resulted in poignant, unique and authentic product imagery that felt very natural to the user’s experience.
The campaign supported 8 global product launches.
CREDITS
Photographer: Jeff Vallee
1st Photo Assistant: Wilder Marroquin
Line Producer: Shawn Lowes, Caravan Productions
Production Manager: Thea Arthen
Digitech: Patrick Gonzales
Production Designer: Eloise Ayala
Wardrobe Stylist: Lauren Knudsen
Hair & Make-up: Samantha Fryling
MediaMonks Group Creative Director: Rajat Gupta
MediaMonks Creative Director: David Drayer
MediaMonks Art Director: Victoria Zelaschi
MediaMonks Post Producer: Milagros Cascallar
MediaMonks Retouchers: Guido Wain, Francisco Mele, Natalia Alvarez Vigil
Talent: Maya Harrsion, Sam Dearborn, Iman Lewis, Caris Kuhn, Gogo Chilaka, Sebastian Curi, Jennet Liaw, Rimi B.,
These two product launch campaigns were a pilot project testing HP’s new more realistic lifestyle direction.
Shot in and around Austin, TX in the dead heat of August; the team made it work!
Our goal was to find the magic authentic moments found in someone who is immersed in their work and utilizes technology throughout their process.
Storytelling was key so we worked with a mix of real talent and a model that went through rigorous training in preparation for their role. The success of this first project lead to us building out their next 10 product launches for 2022.
CREDITS
Photographer: Jeff Vallee
1st Photo Assistant: Wilder Marroquin
Line Producer: Denise Rocchietti
Set Stylist: Jen Dunlap
Wardrobe Stylist: Jen Bingham
Hair & Make-up: Jessica Lindsay
Group Creative Director: Rajat Gupta
Creative Director: Alexandra Wells
Sr. Art Director: Pilar Scaparti
Post Producer: Milagros Cascallar
Retouchers: Natalia Alvarez Vigil, Guido Wain, Francisco Mele
10 day stills production, shot in and around Sydney, Australia during the height of the pandemic.
This truly was a global effort, as I was running things with US based clients from Los Angeles, while also tracking creative & pre-production in Sydney, and post in Buenos Aires. Despite what was going in the world, we were able to build creative worlds and fun shots in support of these PC launches.
CREDITS
Photographer: Stuart Miller
Line Producer: Tamiko Wafer, Chee Productions
Set Designer: Ali Griffiths
Wardrobe Stylist: Lucìa Martinez
Hair & Make-up: Afton Radojicic
MM Sydney Producer: Sophia Feary
Group Creative Director: Rajat Gupta
Creative Director: Kim Jerbo
Art Director: Victoria Zelaschi
Post Producer: Milagros Cascallar
Retouchers: Natalia Alvarez Vigil, Guiod Wain, Francisco Mele
Shot in one day on location just across the Verrazano Bridge at Halloran Middle School in Elizabeth, New Jersey. The goal was to capture the positive impact that a HP Computer Lab can have on a school.
We followed the journey of 3 students, and the education heroes that are part of their everyday lives. Through a series of interviews and a roundtable discussion with their parents, we were able to learn about their passion for technology and how they have benefited from having this lab so readily available.
It was an inspirational day of capturing their stories.
CREDITS
Director: Nathan Breton
Writer: Joey Serxner
Shot in studio here in Los Angeles, this one day shoot was focused on capturing six :06 videos that featured a benefit of HP docks and displays.
We had a great crew that made it efficiently through a packed shoot day.
Director: Tom Morris
Director of Photography: Brooks Ludwick
Assistant Director: Jon Rouleau
Creative Director: Vincent Vercoutre
Digital
The Let’s Grow Old Together™ campaign was Walgreens’ largest HIV initiative in the company’s history. The goal was to reach out to the HIV community and let them know that Walgreens can be there to support you throughout your journey. We created an online experience that included videos, animations and a 360 video that followed the stories of 5 people infected with HIV.
The site won the first Webby in GSD&M’s history, and it also reached 37.5 million impressions within the first few weeks of launching.
Media Monks were fantastic collaborators throughout the development process. Together we built a profound experience that we were proud of for the HIV community.
Production company: Media Monks
Creative: GSD&M
Group Creative Directors: Bryan Edwards & Nicole DuMouchel Davis
Experiential & Digital
As one of the biggest private events during SXSW, The GSD&M Party is where industries collide and set the tone for a week full of madness. And our 9th annual party did not disappoint.
From 2016-2019, I produced and art directed the party experience, working to create a festival within SXSW that included lighting, art installations and brand activations. Including all digital and motion content pieces.
We also worked with Austin’s C3 Presents to book awesome talent, like that year’s headliner, Toro y Moi. It was also my responsibility to manage everything from the budget and securing the proper to permits to working with vendors to procure booze for 6,000 of our closest agency friends.
The GSD&M 2019 Party highlights
